One of the largest independent advertising agencies in the region is getting a new Delaware home. Aloysius Butler & Clark has moved its headquarters from 819 North Washington Street in Wilmington to an office on the third floor of Courthouse Square at 600 North King Street in the city. The 10,000-square-foot office space takes a modern approach to the office. …
Gaming, social media can help set up kids for gambling issues
With the advent of March Madness and the NCAA’s national basketball tournament comes an avalanche of flashy ads for websites encouraging people to bet on games. But if you think that’s the first time a child is exposed to the evils of a modern world bent on addicting youth to gambling, think again, says John Schmidt, the prevention services coordinator …
Super Bowl ads to be heavy on nostalgia, AB&C exec says
It costs a lot – $7 million for 30 seconds – to air an ad during the 2023 Super Bowl. It also costs a lot to make the ad. “Soon it’s going to cost as much to make the spot as it is to buy the spot,” said Steve Merino, chief creative director at Aloysius Butler & Clark, a Wilmington …