One of the largest independent advertising agencies in the region is getting a new Delaware home. Aloysius Butler & Clark has moved its headquarters from 819 North Washington Street in Wilmington to an office on the third floor of Courthouse Square at 600 North King Street in the city. The 10,000-square-foot office space takes a modern approach to the office. …
UD alumna jumped into ‘Shark Tank;’ swam away with deal
University of Delaware graduate Joelle Flynn peddled her lipstick-size toothbrush on ABC’s “Shark Tank,” cutting a $250,000 deal with one of the sharks. FunkkOFF! TeethRefreshers was created in 2010 as a way for people to discreetly brush their teeth when they’re on the move – especially when they’re drinking red wine. It hit the consumer market in 2019. Flynn had …
Super Bowl ads to be heavy on nostalgia, AB&C exec says
It costs a lot – $7 million for 30 seconds – to air an ad during the 2023 Super Bowl. It also costs a lot to make the ad. “Soon it’s going to cost as much to make the spot as it is to buy the spot,” said Steve Merino, chief creative director at Aloysius Butler & Clark, a Wilmington …