Goldey-Beacom Adds ESports, Cyber Security Degree Programs

Goldey-Beacom College is adding several degree programs.

Wilmington’s Goldey-Beacom College has launched three new undergraduate degree programs focused on marketing and the hot, hot, hot areas of gaming and cybersecurity, continuing the college’s expansion of degree options.

The Delaware Department of Education officially approved the following programs, which will start this year:

Bachelor of Science in Digital Marketing
Bachelor of Science in Business Administration with a concentration in eSports & Gaming Administration
Bachelor of Science in Business Administration with a concentration in Cybersecurity

The new programs piggyback onto last year’s rollout of two new degrees at Goldey-Beacom: a Bachelor of Arts in Interdisciplinary Studies and a Bachelor of Science in Business Administration with a concentration in Business Analytics.

Also last fall, the college began offering five new undergraduate certificate programs including marketing, human resource management, health care management, entrepreneurship and information technology.

Adding Cybersecurity and eSports Management & Gaming Administration at the undergraduate level aligns with the goal of ensuring our students have the knowledge and skills they need, said Joel Worden, vice president for academic affairs and provost at Goldey-Beacom.

“We continue to focus on sharpening our tech offerings, recognizing that the speed with which technology advances means our classrooms need to help students develop skills,” he said, “but more importantly, these courses will challenge students to think and understand deeply.”

With the three new degrees, Goldey-Beacom now offers a total of 48 degree options in its graduate and undergraduate programs.

Bachelor of Science in Digital Marketing

This program will provide students with foundation skills in business with a focus on marketing, with the goal of combining traditional approaches to market planning strategies with modern digital marketing and data analytics.

Students will develop expertise in the areas of market research, sales and distribution management, advertising, international marketing, analytics, and digital marketing.

When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business courses, this curriculum prepares students to assume a wide range of careers in marketing and business.

Bachelor of Science in Business Administration with a concentration in eSports & Gaming Administration

This program will provide students with a strong business foundation in management, marketing, economics and finance/accounting.

Industry leaders at Capcom, Riot, and other eSports adjacent companies were consulted in the creation of the courses to result in graduates who are significantly more employable within the games industry.

ESports has become increasingly popular in recent years, with some high schools incorporating gaming curriculum into their building.

Bachelor of Science in Business Administration with a concentration in Cybersecurity

This program will provide students with a strong business foundation in management, marketing, economics and finance/accounting.

Students will assess modern cybersecurity challenges that threaten our privacy, security, and safety.

They’ll also gain both the knowledge and hands-on technical skills to protect digital assets from cyber criminals who leverage sophisticated social and cyber tactics to facilitate attacks.

Students learn how to “harden” networks, systems, and endpoint devices against cyber attacks, topics which are covered in the course Modern Cybersecurity.

Also, they will learn how to perform cyber forensics to investigate, collect, and preserve digital evidence associated with a breach.