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If you happen to be on the beach this weekend and someone approaches you with a discrete word of advice on social distancing or mask-wearing, consider it a diplomatic overture.
The strategic deployment of these “Beach Ambassadors” along the Delaware coastline was announced by Governor John Carney last night during an interview with CNN’s Wolf Blitzer.
“We’re going to have what we’re calling ‘beach ambassadors’ … folks that go up to individuals and tell them what the appropriate behavior is,” Carney explained to Blitzer.
“My message to Delawareans is, social distancing is working, but now is not the time to let up as we gradually reopen our economy. Let’s focus on staying safe, wearing masks, keeping distant from one another, no large gatherings,” Gov. John Carney says about reopening plans. pic.twitter.com/FZAGwOuLDc
A Carney spokesperson says the ambassadors are part of a comprehensive beach-focused communications and education plan, and the program is being rolled out in partnership with Delaware beach towns, to continue throughout the summer.
The spokesperson says the new ambassador corps will be a mix of volunteers and town employees, managed locally by each town.
The beach ambassadors underwent training this week via a webinar hosted by the Division of Public Health and Delaware’s Tourism office. When they hit the sand beginning this weekend, they will be sporting t-shirts identifying themselves as official conveyers of beach education. Unclear if knee-high dark socks will be part of the ensemble.
They will NOT be enforcing the rules, but safely educating Delawareans down at the beach on three key messages about personal behavior:
Maintain social distance, at least six feet away from others outside your household
Wear a face covering in public settings, including the boardwalk.
Wash or sanitize your hands frequently.
Ambassadors will be equipped with swag including beach entryway signage, window clings, and stickers for take out boxes.