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Delaware Beauty Queen Farmer Scores on Shark Tank

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Christy Fleming
Christy Fleming
The managing editor of TownSquareDelaware.com, Christy Fleming also supports a variety of non-profit initiatives in Delaware. Her background includes positions in public relations, advertising and journalism.

Delaware’s Katey Evans, “The Frozen Farmer,” only needed one shark to bite on the hit ABC show

The ruthless investors on ABC’s Shark Tank did not give Katey Evans the cold shoulder on Friday night.

The Bridgeville wife, mom, former beauty queen and successful entrepreneur fearlessly dove into the infamous pool in front of an audience of millions last night, determined to land an investment in her growing The Frozen Farmer ice cream business.

Evans was the second Delaware business person to make the final stage of the popular TV show, following the appearance of Markevis Gideon and his NERDiT NOW colleagues in October.

She also happened to be the second charismatic young woman to represent the First State on national TV within one week, following the star turn of Wilmington’s Margie Mays on American Idol.

See: Delaware’s Margie Mays Falls Short on American Idol

See: Delaware’s “Frozen Farmer” Katey Evans to Appear on Shark Tank 

 

But of the three it was Evans who scored biggest, snagging a $125,000 investment in her ice cream business, which will help scale her operations and expand Frozen Farmer’s national footprint.  

However, Evans’ successful pitch was no sure thing, as the first four sharks to weigh in on her business – Mark Cuban, Kevin “Mr. Wonderful” O’Leary, Barbara Corcoran and Daymond John – each took a pass, saying they loved the Sussex Countian’s enthusiasm but that the ice cream business was hardly a “hot” market. A few cited the challenges of frozen and refrigerated goods.

Four of five potential investors said the artisanal ice cream market was over-saturated and took a pass on Evans’ business

This left marketer and “QVC Queen” Lori Greiner as Evans’ final shot at funding.  Greiner offered $125,000 for 30 percent of the business (Evans’ had been asking that amount for 25 percent of her business), contingent on scoring a major national retail chain account.

 

Evans excitedly replied that she was already in discussions with Harris Teeter and Wegmans as shark O’Leary told her to shut up and take the deal, which she quickly did.

The former Miss Delaware Teen National who married into a third-generation farming family was overjoyed by the outcome. Since taping the show, Evans and Greiner landed a deal with Giant Foods. 

Las night Evans told her friends on Facebook, “Thank you Lori Greiner for this moment I will never forget. Honored and humbled are understatements. And proud to say – Giant Foods is the first national chain to carry The Frozen Farmer in EVERY store location in the nation!”

Katey Evans was excited to share her pageant crown with Lori Greiner, who offered Evans an investment in her “Frozen Farmer” ice cream business

“This means everything to our business,” she said. “Who would have ever thought in a million years that a farmer’s wife from here would end up on Shark Tank and get a deal with Lori … I’m just so incredibly grateful.”

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State to ramp up vaccines for teachers, has given 253,535 doses of vaccine

253,535 doses of the COVID-19 vaccine had been administered as of Friday, the state said.

Schools hope summer programs, support will avoid students being held back

  Droves of students will not be held back because of interruptions caused by the COVID-19 pandemic, Delaware educators say. Instead, schools will bear down on...

Do More 24 shatters record in first three hours, ends with 5 times last year’s total

The grand total for the 2021 event will be announced Saturday by 8 p.m.
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- Thank you to our sponsor -

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