Recently, fashion design has become the focus of extremely successful exhibits in art museums around the world.
From the monumental “Alexander McQueen: Savage Beauty” exhibition at the Metropolitan Museum of Art to “Items: Is Fashion Modern” at the MoMA, it is clear that fashion and art are deeply connected. Technology has helped to stimulate our personal connections with art and fashion brands by building stories, and history plays a big part of the design inspiration.
David Ferron, from Unionville, PA will present his debut made-to-order collection on March 28th at 5 pm at the Brandywine River Museum of Art.
The Sunset Runway collection titled My Roots are Planted by Woods will showcase the strength and beauty of women who have inspired artists for generations. This will be the first event of its kind at the museum and will include a runway show, cocktail reception, and highlight the Votes For Women exhibition (open from February 1st – June 7th).
The year 2020 marks the 100th anniversary of the Nineteenth Amendment to the Constitution of the United States, which granted women the right to vote—although many voting struggles persisted for minority groups. The long road to women’s suffrage, spanning the nineteenth and twentieth centuries, played out very differently from political movements today.
In the absence of televised and digital media, the suffragists spread their message through magazines, political cartoons, posters, plays, parades, and even through fashion. This exhibition will examine the visual culture of the suffrage movement, revealing how the “look” of women’s rights developed along with the important visual strategies that propelled the campaign.” – Brandywine River Museum
“Fashion and art have the power to help a viewer understand the depths of their own conciseness, pulling references from the past while showing glimmers of the future,” says Ferron.
The dress became a statement of its own in the early stages of the suffragette movement. Instead of embracing masculine attire, suffragettes adopted a polished and feminine look as if to say, “We are not denouncing our femininity, we embrace it, and demand a seat at the table because of it.”
Ferron’s collection embodies many of the mantras of the suffragette movement by showing polished yet comfortable clothing. Ferron says, “Working on this collection is so exciting because I get to have an impact on and off the runway, inspiring others to share their voice and what they stand for.”
In 2011 Ferron graduated from Parsons School of Design, winning Designer of the Year for womenswear. After designing for years in the New York garment district, he moved back home in 2018 and opened his atelier and workshop at the old Unionville Saddle Shop.
For the past two years, he has created custom looks for every occasion, and on March 28th he will unveil his first made-to-order collection — all made locally — at the Brandywine River Museum of Art. The collection will consist of elevated separates, easy day pieces, and evening gowns that clients can order based on their exact measurements rather than a dress size. “In my shop, there are no sizes, there is just your size,” says Ferron.
The designer is taking appointments to view the collection after the runway show. Email [email protected] to make an appointment or go to davidferron.com to shop the collection after the show.