New Target Coming to Prices Corner

Target’s rendering of their new location in Prices Corner.

The struggling Prices Corner shopping center will get a long-awaited boost when Target Corporation brings a new 113,000 square foot store to the Kirkwood Highway location.

The Minnesota-based retailer confirmed plans that a store would be in place as early as 2020 at the long-time home of the Sears store that closed in 2018. Renderings of the newly designed store include a two-story glass atrium, and sources tell TSD that the new store will be the first in Delaware to sell alcohol. Already, 1,400 of Target’s 1,800 stores worldwide sell alcoholic beverages.

Early rumors were that Target wasn’t interested in the Sears space, calling it “too big.” The Prices Corner store will be the second-largest of 39 planned store openings for Target in 2020 and beyond. Only the Sunset Boulevard location in Los Angeles – at 143,000 square feet – is larger.

Target will occupy the first floor of the old Sears space, leaving the second floor available for another tenant. (Access to that space via an escalator in the atrium.)

The exterior structure of the old retailer will remain. But interior demolition work, including ripping out all of the electrical, HVAC and water systems, began months ago, and Target has already announced plans to move into the new space on their website.

Sears opened in Prices Corner in 1964 but closed after 54 years of business.

“We’re excited to bring an easy, convenient shopping experience to additional guests in the community with this new Target location,” said Target spokesperson Liz Hancock. Hancock told TSD that they will have more specific details to share, including “how the shopping experience will be tailored to serve local guests and the grand opening date” as they get closer to the store opening.

JC Penney is another “anchor tenant” of the strip mall, and also a retailer that has been buffeted by changes in shopping trends and digital retailers like Amazon.  Other Prices Corner tenants include Five Guys Burgers and FriesWSFS Bank and Staples.

 

The news follows confirmation earlier this year from the center owners that three large retailers would soon be signing leases, signaling a major overhaul for the primely-located real estate near 141 with quick access to I-95. 

Robbins Corp’s Deborah Mills Houston, who is handling leasing for the center, said a financial company, a national restaurant chain and a general merchandiser would be making Prices Corner their home.  We now know the merchandiser is Target but she said news of the other two businesses would be confirmed when negotiations were concluded.

Demolition work on the former Sears department store commenced in August

Local sources say that the restaurant chain is Chick-fil-A, which would occupy some of the former Sears Auto Center. A financial institution would occupy the other portion of that site, said sources.

Other local Target locations include the nearby Christiana Mall and the Brandywine Town Center on 202, which is said to be one of the most profitable stores in the entire country, thanks to a regular flow of Pennsylvania tax-free shoppers.


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About the Contributor

Christy Fleming

Christy Fleming

The managing editor of TownSquareDelaware.com, Christy Fleming also supports a variety of non-profit initiatives in Delaware. Her background includes positions in public relations, advertising and journalism.

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