*This article has been updated to include Brandywine Coffee Roaster’s entry into the #delabear fray.
The black bear that trounced through Delaware last week has inspired creative local marketers to jump on the #delabear bandwagon with a range of products that will suit everyone’s holiday shopping list.
Trolley Square’s Brandywine Coffee Roasters (inside Brew HaHa!) had a particularly close encounter with the black beast and in homage to the creature, they’ve created a special, limited-release Delabear coffee. The 12 ounce package goes for $17.50, comprised of “Burundi Kayanza Honey and Colombia Santa Barbara Estate.”
But it’s the flavor and aroma that makes the new coffee special. Lead roaster Tara says they taste honey, wild berries, Teddy Grahams and maple syrup.
“Last week we got a special holiday visit,” Brandywine Coffee Roasters explained. “The Trolley Square Black bear stopped by our little roasting operation to try and snag a bag of that winter good stuff before hitting the hibernation den. This is our way of commemorating this amazing event.”
The first batch of “Delabear” t-shirts are hot off the printer and ready to sell, following the bear sighting that captured the attention of Wilmington last Wednesday.
Downtown Wilmington’s Spaceboy Clothing is selling the printed tees (pictured above) for $18.00 in-store and $20 on the web, which includes shipping.
They can be found online at spaceboyclothing.com, or at the store’s location on 706 North Market Street. The hand-printed, cotton tees can be ordered in any color; they feature a graphic image of a bear’s side profile, with “delabear” written below.
#delabear, which was first sighted Wednesday morning, produced a huge social media following as the creature was spotted in several locations throughout North Wilmington. On Thursday, when he was spotted in Trolley Square, shoppers were ordered to stay inside – a nail salon, Moore Brothers Wine Company, the ACME, Piccolina Toscana – all shops and eateries in the area – while police tried to track down the bear.
Founder David Sanchez heard the buzz about the bear sightings while on an airplane heading home. While inflight, Sanchez quickly scribbled a few designs down on paper, knowing that once he touched down he would have to hustle to get one image up for shoppers hankering for a #delabear tee.
He brought the idea to his team, and they announced it online later that day. “As soon as we posted it on Instagram and Facebook, we sold about two dozen online,” Sanchez said. “As soon as people saw it online, they came into the store looking for a shirt.”
“I knew someone else was going to do it,” Sanchez said, “so I wanted to get it done as soon as possible.” Three dozen shirts have been sold in just the past five days, he said, but he expects more will sell now that they are available in store.
“The hype could be gone or it could go back– who knows? The bear is still free,” Sanchez said. While no one has encountered the “Delabear” since late Thursday, you can expect to spot “Delabear” t-shirts popping up around Wilmington.
UDairy Creamery, Delaware’s own ice cream specialist, has also capitalized on the recent sighting. Its “Delabear” flavor has made a return to the freezer since selling out over the weekend. The cones of banana ice cream blended with honey, peanut butter chips and Teddy Graham crackers were the number one requested scoop at both the Newark and Wilmington locations since the ice cream maker stocked fresh batches of the flavor on Friday.
The “Delabear” flavor was originally created in February 2018 by university students as a cute play on words, but production was “paws”ed until the sighting last week. Between the two locations, UDairy has sold 100 scoops since releasing the flavor Friday.