The Pink Turtle Celebrates Grand Re-Opening in New Location

A much-anticipated grand reopening tomorrow for The Pink Turtle, which moves right next door into a space nearly double the size of their original location at Greenville Center.  The Pink Turtle is a cheerful women’s and children’s boutique that sells personalized jewelry, monogrammed clothing and gifts, totes, women’s apparel and shoes, gifts for babies, and home decor accessories.

They managed to squeeze all of that into their original 1,000 sq.ft. retail location they opened nine years ago. But with only one dressing room, little office space and no room to grow, owners Carey Pauley and Christine Kendle felt the time was right to make a move.

“For the past three or four years, we knew we had outgrown our current space. But we wanted to stay right here in Greenville, and there just wasn’t anywhere else to go,” said Kendle. “We needed proper fitting rooms, more storage room, a proper office, and just to open up the shopping and retail floor for our customers.”

The new location — near Kate’s Spalon and Blo Blow Dry Bar — occupies the old 2 Fat Guys restaurant, which closed last April. Construction took two months. Kendle designed the inside of the new store with her own vision, choosing accessories, flooring and textures “as they spoke to (her).”  

With windows at the front and back, the store is fresh, sleek and inviting. Bright white walls are adorned with reclaimed barn wood shelving supported by industrial pipe. Two large floating walls and the checkout/jewelry counter are encased in shiplap planks. A beautiful seating area with two comfy light pink chairs sits in front of a floating o-ring drape panel made out of natural bamboo. And the faux wood flooring with a whitewash finish is a big departure from the dark brown wall-t0-wall carpet in their old store.

Probably the two best features are that there’s a lot more space for shoppers, and there’s a new line of apparel and shoes for tweens ages 7-14. “We’ve always had a gift section for babies and toddlers. But this will open up a whole new age range for us even more merchandise. We have just always had customers ask us to sell clothing for teenagers. And it will be the same affordable price point that we offer in our women’s apparel line,” said Kendle. Kendle and Pauley credit style guru and store manager Claudia Seemans with selecting many of the new styles for women and teens that customers will see at the new store.

With monogrammed bags, sherpas, raincoats, trays, mugs, necklaces — even raincoats — the monogramming business will still remain a core part of their business.

“There really are no words to describe the level of excitement that all of us have knowing that we are finally opening tomorrow,” said Kendle.

You can follow The Pink Turtle on Instagram at “Shopthepinkturtle.”

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn

About the Contributor

Christy Fleming

Christy Fleming

The managing editor of, Christy Fleming also supports a variety of non-profit initiatives in Delaware. Her background includes positions in public relations, advertising and journalism.