When you are taking on an incumbent who has been in office for 40 years, you need to come up with some creative ways to get your name out there. James Spadola – a candidate for a state senate seat representing the city of Wilmington – thinks the human touch is the way to do just that.
Spadola, a University of Delaware grad and Iraq War veteran, first conceived the idea of offering hugs as a Newark police officer to quite literally ramp up the department’s community engagement. He’s brought that unlikely tactic to his energetic run for the Delaware Senate, most recently enlisting former Governor Mike Castle and State Treasurer Ken Simpler in a voter hugfest at the Brandywine Arts Festival this past weekend.
“I think we have an image problem right now. But I think there’s a new sort of Republican, especially in my generation,” said Spadola, who wants to project an image of hopefulness and getting along with people.
Will it work? Check out the video and judge for yourself: