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Sunday, February 28, 2021

Blue Rocks GM surprised – and happy – about 4-cent ticket sales

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Lindsay Podraza
Lindsay Podraza
Lindsay Podraza is an editor and contributor for Town Square Delaware. She's a Tar Heel, former newspaper reporter and barbecue aficionado. Lindsay also writes for the Penn Law Journal, the school's alumni magazine.

bluerockswideshotThe Blue Rocks hit a homerun this week with their offer to sell opening-day tickets for the price – in cents – of Monday morning’s temperature reading, which turned out to be a whopping 4 degrees.

The swift ticket sales – and surrounding publicity, from the newspaper to Philly TV news outlets and even ESPN – surprised the minor league baseball team’s general manager, Chris Kemple.

“I’m thankful for it, certainly, but I’m surprised because we had done it before,” he said. “I’m not sure why exactly this year was so much more popular than last year.” Last year’s temperatures were slightly warmer, and opening day tickets sold for 20 cents.

What made 4-cent ticket sales go viral?

Well, a number of possibilities, Kemple said. He expects the less-than-nickel prices had some appeal, plus folks might have remembered the special deal from last year. The Blue Rocks, too, ramped up their advertising campaign for the sale.

By noon Monday, about 3,600 fans had bought opening-day tickets, which accounts for Frawley Stadium’s general admission and reserved seats (the stadium holds about 6,500). As of Wednesday afternoon, Kemple said there are still some box seats available for the opening day game, on April 16.

Other specials are going on for Blue Rocks tickets, and Kemple said all promotions exist to get more people in the stands. “Every revenue stream we have is a derivative of people being here at the stadium.”

The Blue Rocks will set off fireworks after every Friday home game and for a few other games, Kemple said, and management has booked three Cowboy Monkey Rodeo events this season. There will also be bobble-head doll giveaways featuring WNBA player and UD alum Elena Delle Donne and U.S. Senator Tom Carper.

Kemple said he hopes the planned attractions will be successful: “We look forward to having the most productive 70-game home-schedule we can.”

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The Johnson & Johnson vaccine requires only one dose, unlike the Pfizer and Moderna vaccines, which need two doses.

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