Boss Lady is a series by Social Stylate that shares personal insights from creative women in business. Recently, we talked with Kate Edwards, successful artist and photographer. Kate has worked with dream clients like Anthropologie and Cynthia Rowley, and managed to make a name for herself in the tough photography industry.
I am a photographer born and raised in Michigan, and moved to New York about 7 years ago to finish school and pursue my career. I really had an interest in shooting fashion (Michigan doesn’t have much of that). I currently reside in Brooklyn with my dog Gary. He’s the cutest thing EVER. Trust me…Check out @kateedwardsphoto and you’ll see.
You have worked with several top fashion brands like Anthropologie and Cynthia Rowley. What was the process of making it as a successful photographer? I am very flattered to be called a “successful photographer.” Thank you! I knock on wood every time I talk about my good fortune getting to do what I love the most…this is because there are SO many amazing and talented photographers here in the city. With that being said, I would not have clients, or a career for that matter, if I wasn’t busting my butt trying to put my name out there. Whether that is sending personal emails, reaching out to aspiring individuals to pick their brain, sending promotional material, etc. I treated it like it was my full-time job, because that’s ultimately what I wanted it to be.
Your photography is colorful, unique, and fashion-forward. Where do you find inspiration and what is your favorite project you worked on so far? Thank You Thank You Thank You! Oh my goodness that is a tough question. I honestly find inspiration EVERYWHERE. And not just with photographs…I get inspired by flowers, songs, paintings, friends, random stuff I find on the internet, clothing I like…anything. That’s what makes it fun. But ultimately I LOVE colors so that comes first.
What is your most successful form of marketing? My most successful form of marketing is reaching out to individuals personally. For example, If I see a clothing brand/designer that I am inspired by, I will email them directly introducing myself and my work to them in hopes that they may need a photographer someday! Sometimes you don’t get a response…BUT if you send out..let’s say 100 of those…odds are you will get a least a couple of positive responses! I swear it works!
What advice do you have for those looking to start a career in photography? Make sure you put your heart and soul into your work and spend just as much time putting your name out there. Meet people in person, shake their hand. My dad always told me when he was in business that “people really do like helping other people.” I think it’s easy to forget that in New York, or in this industry, but it’s really true.