Boss Lady is a series by Social Stylate that shares personal insights from creative women in business. This week we talk to Grace Atwood, the social media director behind BaubleBar, a fashion jewelry retailer, and the voice behind Stripes & Sequins, a favorite here at Social Stylate. Previously, Grace has worked in marketing and brand management at P&G and Coty. As a marketing major myself, I am thrilled to pick Grace’s brain and learn how she transformed BaubleBar into an online retail powerhouse!
Tell us a little about yourself.
So open-ended! I write Stripes & Sequins, which is focused on fashion, beauty, and fashion-inspired do-it-yourself projects. I also am the Director of Social media for BaubleBar. When I’m not blogging or at work, I’m usually spending time with my boyfriend or close girlfriends. I’m a big foodie and love movies, wine, and exploring Manhattan!
When did you notice Stripes & Sequins start to take off and how did you increase your blog’s online presence?
I noticed that my DIY projects were a big hit. I started doing weekly projects, amped up my social media presence, started meeting up with fellow bloggers, and started doing outfit posts to help show my readers the person behind the blog.
Do you find that your blog helps with your job as social media director of BaubleBar and vice versa?
Yes, definitely. At Baublebar, I have to keep current with all of the latest & greatest social media trends, which also translates to supporting my blog. And through my blog, I’ve made countless connections that have often turned into valuable partnerships at work.
What inspires you and fuels your creativity?
Everything… Pinterest, magazines, other blogs… but especially getting away from the computer and either getting outside or getting out to the stores… I am always discovering things I want to make by doing that!
You have turned BaubleBar into an online powerhouse with bloggers from all over talking about it. What do you think contributed to such success and what has been the most useful marketing form?
I think it’s a team effort and definitely cannot take all of the credit. But honestly I think what has helped us the most are all of the bloggers that have got behind our product and supported us. Their support has helped us to increase our awareness + drive sales. The blogging community is such an influential one, it continually amazes me…Another really great thing we’ve done was integrate Olapic’s platform into our site…integrating user generated content into our product pages. It’s been hugely helpful for us and really helped our conversion rate…customers want to see what our product looks like on a real person!