Journalists, authors and general communicators joined members of the Delaware Press Association last week for “More Than Just Words: Multimedia Reporting in the Digital Age.” Newark native and editor of the Newark Post Josh Shannon spoke about the role of a digital reporter and editor in today’s increasingly-viral news environment.
From photo journals to crowdsourcing, Josh talked about how the availability of news in real-time poses challenges for journalists, but also gives digital reporters and editors an opportunity to provide value across multimedia platforms. His advice to communicators?
2. Get your head in the game. Think of the digital landscape as a fluid [newspaper] A1 page.
3. Always consider the accompanying “art.” With few dedicated photographers, reporters often need to provide their own photos.
4. Choose the right tools for the right story. Not every feature story requires video.
5. Engage with your audience on social media platforms. Connect with current and potential subscribers/listeners/viewers.
6. Don’t forget about mobile! Too many news outlets don’t focus on their mobile sites, which is how so many get their news.
7. Don’t be a stenographer. The beauty of the digital news environment is that news outlets are freed up to dig deeper into stories and analyze for the audience.