Even with shorter hours and a new location, savvy shoppers flocked to the Guilty Girls Warehouse Sale on February 3rd. Organizers were forced to find a new venue this year for the 6th annual event, and Tower Hill School was happy to host, since proceeds are directed to charitable organizations in Delaware. This year’s event will benefit Make-A-Wish Delaware.
The show is run by six committed women — all friends — who marketed the first event to their friends and have maintained a robust Constant Contact list ever since. Sponsor partners like The Mottola Group of Long & Foster Real Estate also help spread the word.
With only five hours to shop, more than 650 people streamed into the Tower Hill field house and perused merchandise from 30 vendors, all of whom were required to offer discounts as much as 80% off retail. As it has every year in the past, the “preview party,” from 3 to 5pm, sold out this year at 250 tickets. VIP ticket holders enjoyed early shopping, a full bar, appetizers and received a cute blue and pink reusable shopping tote.
Patty McCoy, who owns Petals Flowers & Fine Gifts in Greenville had a perfect exhibitor spot right near the entrance, where every shopper coming and going passed by. She was thrilled to leave the show with much less merchandise than she came with. “This was one of my best shows ever, not just versus previous gift shows, but against all gift shows we do. I think because it was just one day, and we had so many sales, it was just really successful for us.”
“Tower Hill continually seeks out meaningful community partnerships that benefit the city of Wilmington and our state,” Head of School Bessie Speers said. “We were delighted to open our doors for an organization that supports the mission and work of Make-A-Wish.”
Representatives from Make-A-Wish Delaware came to the show for the first time this year. “What a fantastic event Guilty Girls was,” said Larry Slagle, VP of Development and Marketing. “Now I understand why the lines to get in were out to the street. It’s no wonder this event has become the grand success it is.”
Organizers are still tallying proceeds for this year. In the first five years, the Guilty Girls Giving Group has donated $115,800 to five local beneficiaries.