Local music lovers and event planners pulled off an event in superhuman fashion last week: a benefit concert for Houston at The Queen Wilmington, which raised thousands for flood relief.
“Wake of the Flood ~ Texas Flood Relief” was planned and marketed in a matter of days. Planners Rob Grant, Kevin McCabe and Jill Abbott dubbed their sprint to the big day “extreme-eventing,” as they lined up 25 performers, partnered with the Red Cross, secured sponsorships and blanketed the community with marketing via social media.
With less than two weeks to pull all of the pieces together, Grant, McCabe, Abbott and their ‘Texas crew’ managed to raise $15,000 for the Red Cross that will go directly to victims of Hurricane Harvey in the Houston area. They estimate that 400 attended the concert, and donations are still coming in.
“We have a closely knit music community in Wilmington who wanted to do something to help with disaster relief,” said Rob Grant, Brandywine Valley Musicians Guild and event producer.
McCabe credits a division of labor and sprinkles of good fortune as keys to the event’s success. “The craziness of putting on a benefit concert in six days included some luck. So many people wanted to help the cause, so we were able to make it happen in a ridiculously short timeframe. The urgency of only having a week from idea to event — with Labor Day weekend in between — may have in some ways worked to our advantage.”
The Queen, operated by Live Nation, played the critical role as concert host and helped generate buzz. All ticket proceeds and online ticketing processing fees were donated to the Red Cross.
The generous crowd of Dead Heads swayed to some of their favorite songs, including a few classics referencing the Lone Star state. Attendees were encouraged to wear cowboys hats – and paid $20 for the chance to keep them on while riding a mechanical bull. During a break, guests joined in a “Pass the Hat” contest to collect additional donations. The winners with the most money from their hat won tickets to the Outlaw Music Festival, which took place this past weekend in Camden, NJ.
“We came together as community to pull off a major event in just under a week,” said Grant. “We owe a great deal of thanks to the musicians who gave their time and talent, the volunteers who helped everywhere, the amazing Live Nation team, our sponsors, and most of all to everyone who came to the show.”
Photos courtesy Joe del Tufo©